At we love our BMW’s and want to get every last bit of customization and feature functionality out of our purchase, and are willing to go the extra mile to do it…and we want every BMW owner to as well, just without the cost. San Francisco Bay Area BMW coding started up as a low cost and convenient way to enable and disable features which most BMW vehicles are already equipped to do. But we already knew that before buying our cars right? Why does it cost $200 to enable a feature on a car when no added parts are needed (granted some coding options do need parts)? Why do they believe charging anything over $100 is fair to enable something which your car already has the ability to do, but is just turned off from the factory? Besides needing to make more money on the entire lifespan of the vehicle, we just find it upsetting that BMW owners need to pay-to-play, so to speak. BMW authorized dealerships charge a ridiculous amount of money for something which doesn’t cost them anything…except maybe 30 minutes of labor. They dont call the BMW dealership the “Stealership” for no reason.
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